In ________ we trust?

I have been asking myself a question recently, "In what do people trust?" For some, this isn't an easy question understand, for others it is difficult to process. I am interested, though, in your responses.

Other ways of asking this might be:
"What is most valuable to you?"
"What do you value?"
"What motivates you?"
Ultimately, I am attempting to ask the same question, just approaching it from different angles.

I am particularly interested in those people I know who would not say they are followers of Jesus. As a man raised in the church, I am attempting to broaden my understanding and dispense with preconceived notions of how you might answer. (Please feel free to respond anonymously.)

If you are a follower of Jesus, I would encourage you to refrain from criticizing other responses. Simply answer for yourself. Thanks.

Thank you in advance for your responses.